Home > Research > Researchers > Dr Hina Khan > Publications

Research

Dr Hina Khan

Associate Professor of Marketing

21 - 30 out of 38Page size: 10
RSS feed of this list
  1. 2013
  2. Published

    The relevance of Country of Origin as a mean to achieve consumers’ desired end goals

    Rodrigo, P., Khan, H. & Mcleay, F., 2013. 7 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  3. Published

    Utilizing product-country-image (PCI) –self-image congruity intelligence to target glocal elites in an emerging market: SMEs perspective

    Khan, H. & Rodrigo, P., 2013. 14 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  4. Published

    Consumer buying behaviour

    Khan, H., 11/2013, Principles of marketing: a value-based approach. Gbadamosi, A., Bathgate, I. & Nwankwo, S. (eds.). Basingstoke: Palgrave-Macmillan

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  5. 2014
  6. Published

    An investigation into the Elite Sri Lankan consumers’ propensity to seek country of origin information when purchasing hedonic and utilitarian products

    Rodrigo, P., Khan, H. & Mcleay, F., 2014. 6 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  7. Published

    An investigation of elite consumers attitudes and purchase intentions of foreign products to achieve physiological and psychological goals

    Khan, H. & Rodrigo, P., 2014.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  8. Published

    Investigation of key drivers of functional food consumption among elites in an emerging market

    Rodrigo, P. & Khan, H., 2014.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  9. Published

    Country of origin effects on consumer evaluation of hedonic vs. utilitarian products: a personal values based perspective

    Rodrigo, P. & Khan, H., 07/2014.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  10. 2015
  11. Published

    Seeking Country of Origin Information as an Indicator of Social Status to Make Egoistical Purchase Decisions

    Khan, H. & Rodrigo, P., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 248-250 3 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  12. Published

    A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka

    Khan, H. & Rodrigo, P., 1/12/2015.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  13. 2018
  14. E-pub ahead of print

    The determinants of foreign product preference amongst elite consumers in an emerging market

    Rodrigo, P., Khan, H. & Ekinci, Y., 18/05/2018, (E-pub ahead of print) In: Journal of Retailing and Consumer Services. 46, p. 139-148 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

Previous 1 2 3 4 Next

Back to top