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Research

Dr Hina Khan

Associate Professor of Marketing

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  1. Published

    A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka

    Khan, H. & Rodrigo, P., 1/12/2015.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  2. Published

    Adoption of country-specific business websites: the case of UK small businesses entering the Chinese market

    Daryanto, A., Khan, H., Matlay, H. & Chakrabarti, R., 2013, In: Journal of Small Business and Enterprise Development. 20, 3, p. 650-660 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Ads in gaming apps: Experiential value of gamers

    Valaei, N., Bressolles, G., Khan, H. & Low, Y., 3/01/2022, In: Industrial Management and Data Systems. 122, 1, p. 78-106 29 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    An investigation into the Elite Sri Lankan consumers’ propensity to seek country of origin information when purchasing hedonic and utilitarian products

    Rodrigo, P., Khan, H. & Mcleay, F., 2014. 6 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  5. Published

    An investigation of elite consumers attitudes and purchase intentions of foreign products to achieve physiological and psychological goals

    Khan, H. & Rodrigo, P., 2014.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  6. Published

    Consumer buying behaviour

    Khan, H., 11/2013, Principles of marketing: a value-based approach. Gbadamosi, A., Bathgate, I. & Nwankwo, S. (eds.). Basingstoke: Palgrave-Macmillan

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  7. Published

    COO effect in elite consumers' perceptions of luxury and functional products from eleven countries in the emerging market of Pakistan

    Khan, H. & Bamber, D., 2005.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  8. Published

    COO effect on elite consumers’ perception of luxury and functional products from eleven countries in the emerging market of Pakistan

    Khan, H. & Bamber, D., 2006.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  9. Published

    Country of origin effects on brand image and social status in an emerging market

    Khan, H. & Bamber, D., 2007.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  10. Published

    Country of origin effects on consumer evaluation of hedonic vs. utilitarian products: a personal values based perspective

    Rodrigo, P. & Khan, H., 07/2014.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  11. Published

    Country of origin effects, brand image, and social status in an emerging market

    Khan, H. & Bamber, D., 1/09/2008, In: Human Factors and Ergonomics in Manufacturing and Service Industries. 18, 5, p. 580-588 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. Published

    Country-of-origin effect among elite consumers in an emerging market

    Khan, H. & Bamber, D., 2004.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  13. Published

    Country-of-origin effect on Pakistani consumers’ purchasing decisions

    Khan, H. & Bamber, D., 2004.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  14. E-pub ahead of print

    Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites

    Rodrigo, P., Khan, H. & Valaei, N., 22/03/2023, (E-pub ahead of print) In: Journal of Fashion Marketing and Management. 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. Published

    Does a desire to gain social status affects consumers’ purchasing decision more than products’ country of origin?

    Khan, H., 2009.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  16. Published

    Examining the efficacy of non-market and market driving activities of B2B international firms

    Khan, H., Khan, H., Abosag, I. & Ghauri, P., 31/05/2023, In: Industrial Marketing Management. 111, p. 97-108 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  17. Published

    How anticipated regret influences the effect of economic animosity on consumers' reactions towards a foreign product

    Khan, H., Daryanto, A. & Liu, C-L., 1/04/2019, In: International Business Review. 28, 2, p. 405-414 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  18. Published

    How do not-for-profit SMEs attempt to develop a strong brand in an increasingly saturated market?

    Khan, H. & Ede, D., 1/01/2009, In: Journal of Small Business and Enterprise Development. 16, 2, p. 335-354 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  19. Published

    Implementing service excellence in higher education

    Khan, H. & Matlay, H., 1/01/2009, In: Education and Training. 51, 8-9, p. 769-780 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  20. Published

    Implementing service excellence to become a winning organisation,

    Khan, H. & Hedley, K., 2009.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  21. Published

    In-Game Advertising and Gamers’ Behavior in App Environment: An Abstract

    Valaei, N., Bressolles, G., Nikhashemi, S. R. & Khan, H., 16/06/2020, Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (eds.). Cham: Springer Nature, p. 387-388 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  22. Published

    Internal marketing and service excellence in SMEs

    Khan, H., 2010, Entrepreneurship marketing: principles and practice of SME marketing . Nwankwo, S. & Gbadamosi, T. (eds.). Abingdon: Routledge

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  23. Published

    Investigation of key drivers of functional food consumption among elites in an emerging market

    Rodrigo, P. & Khan, H., 2014.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  24. Published

    Market entry using country-of-origin intelligence in an emerging market

    Khan, H. & Bamber, D., 1/01/2007, In: Journal of Small Business and Enterprise Development. 14, 1, p. 22-35 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  25. Published

    Relevant or redundant: elite consumers' perception of foreign-made products in an emerging market

    Khan, H., Bamber, D. & Quazi, A., 1/08/2012, In: Journal of Marketing Management. 28, 9-10, p. 1190-1216 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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