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Research

Dr Hina Khan

Associate Professor of Marketing

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  1. Chapter
  2. Published

    In-Game Advertising and Gamers’ Behavior in App Environment: An Abstract

    Valaei, N., Bressolles, G., Nikhashemi, S. R. & Khan, H., 16/06/2020, Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (eds.). Cham: Springer Nature, p. 387-388 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  3. Published

    Seeking Country of Origin Information as an Indicator of Social Status to Make Egoistical Purchase Decisions

    Khan, H. & Rodrigo, P., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 248-250 3 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  4. Published

    Consumer buying behaviour

    Khan, H., 11/2013, Principles of marketing: a value-based approach. Gbadamosi, A., Bathgate, I. & Nwankwo, S. (eds.). Basingstoke: Palgrave-Macmillan

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  5. Published

    Sunday shopping forever?

    Khan, H., Mcleay, F. & Bentham, P., 2011, Proceedings of the Academy of Marketing Conference 2011: marketing field forever.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  6. Published

    Internal marketing and service excellence in SMEs

    Khan, H., 2010, Entrepreneurship marketing: principles and practice of SME marketing . Nwankwo, S. & Gbadamosi, T. (eds.). Abingdon: Routledge

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  7. Abstract
  8. Published

    Sunday Trading in the New Millennium: Sunday is the new Saturday!

    Khan, H., 26/07/2018, Global Marketing Conference 2018 Proceedings. p. 1045 1 p. (Global Marketing Conference 2018 Proceedings).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

  9. Conference paper
  10. Published

    A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka

    Khan, H. & Rodrigo, P., 1/12/2015.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  11. Published

    Country of origin effects on consumer evaluation of hedonic vs. utilitarian products: a personal values based perspective

    Rodrigo, P. & Khan, H., 07/2014.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  12. Published

    An investigation into the Elite Sri Lankan consumers’ propensity to seek country of origin information when purchasing hedonic and utilitarian products

    Rodrigo, P., Khan, H. & Mcleay, F., 2014. 6 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  13. Published

    An investigation of elite consumers attitudes and purchase intentions of foreign products to achieve physiological and psychological goals

    Khan, H. & Rodrigo, P., 2014.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  14. Published

    Investigation of key drivers of functional food consumption among elites in an emerging market

    Rodrigo, P. & Khan, H., 2014.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  15. Published

    Utilizing product-country-image (PCI) –self-image congruity intelligence to target glocal elites in an emerging market: SMEs perspective

    Khan, H. & Rodrigo, P., 2013. 14 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  16. Published

    The relevance of Country of Origin as a mean to achieve consumers’ desired end goals

    Rodrigo, P., Khan, H. & Mcleay, F., 2013. 7 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  17. Published

    To buy local or global?

    Khan, H. & Rodrigo, P., 2011.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  18. Published

    Serving global consumers with a local mind set: an investigation of customers’ perception of offshore call centres’ services

    Khan, H., Rodrigo, P. & Koku, P. S., 2011. 30 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  19. Published

    Seeking country of origin information as an indicator of social status to make egoistical purchase decisions

    Khan, H. & Rodrigo, P., 2011.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  20. Published

    Does a desire to gain social status affects consumers’ purchasing decision more than products’ country of origin?

    Khan, H., 2009.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  21. Published

    Implementing service excellence to become a winning organisation,

    Khan, H. & Hedley, K., 2009.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  22. Published

    Transition of Pakistan economy: market scope, barriers and COO effects on consumer choice of foreign products

    Khan, H., 2009.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  23. Published

    Country of origin effects on brand image and social status in an emerging market

    Khan, H. & Bamber, D., 2007.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  24. Published

    COO effect on elite consumers’ perception of luxury and functional products from eleven countries in the emerging market of Pakistan

    Khan, H. & Bamber, D., 2006.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  25. Published

    COO effect in elite consumers' perceptions of luxury and functional products from eleven countries in the emerging market of Pakistan

    Khan, H. & Bamber, D., 2005.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  26. Published

    Country-of-origin effect among elite consumers in an emerging market

    Khan, H. & Bamber, D., 2004.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  27. Published

    Country-of-origin effect on Pakistani consumers’ purchasing decisions

    Khan, H. & Bamber, D., 2004.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  28. Journal article
  29. Published

    Tackling exigent grand challenges through corporate social innovation: Evidence from the COVID‐19 pandemic

    Fu, X., Fu, X., Ghauri, P. N. & Khan, H., 1/03/2024, In: The Journal of Product Innovation Management. 41, 2, p. 428-448 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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