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Dr Hina Khan

Associate Professor of Marketing

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  1. 2015
  2. Published

    Seeking Country of Origin Information as an Indicator of Social Status to Make Egoistical Purchase Decisions

    Khan, H. & Rodrigo, P., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 248-250 3 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  3. 2014
  4. Published

    Country of origin effects on consumer evaluation of hedonic vs. utilitarian products: a personal values based perspective

    Rodrigo, P. & Khan, H., 07/2014.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  5. Published

    An investigation into the Elite Sri Lankan consumers’ propensity to seek country of origin information when purchasing hedonic and utilitarian products

    Rodrigo, P., Khan, H. & Mcleay, F., 2014. 6 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  6. Published

    An investigation of elite consumers attitudes and purchase intentions of foreign products to achieve physiological and psychological goals

    Khan, H. & Rodrigo, P., 2014.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  7. Published

    Investigation of key drivers of functional food consumption among elites in an emerging market

    Rodrigo, P. & Khan, H., 2014.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  8. 2013
  9. Published

    Consumer buying behaviour

    Khan, H., 11/2013, Principles of marketing: a value-based approach. Gbadamosi, A., Bathgate, I. & Nwankwo, S. (eds.). Basingstoke: Palgrave-Macmillan

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  10. Published

    Adoption of country-specific business websites: the case of UK small businesses entering the Chinese market

    Daryanto, A., Khan, H., Matlay, H. & Chakrabarti, R., 2013, In: Journal of Small Business and Enterprise Development. 20, 3, p. 650-660 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    The relevance of Country of Origin as a mean to achieve consumers’ desired end goals

    Rodrigo, P., Khan, H. & Mcleay, F., 2013. 7 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  12. Published

    Utilizing product-country-image (PCI) –self-image congruity intelligence to target glocal elites in an emerging market: SMEs perspective

    Khan, H. & Rodrigo, P., 2013. 14 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  13. 2012
  14. Published

    Relevant or redundant: elite consumers' perception of foreign-made products in an emerging market

    Khan, H., Bamber, D. & Quazi, A., 1/08/2012, In: Journal of Marketing Management. 28, 9-10, p. 1190-1216 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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