Obeada, I.,
Cronin, J. &
Piacentini, M.,
3/07/2024,
Proceedings of Academy of Marketing 2024 Annual Conference . Strong, C., Bosangit, C., Koenig-Lewis, N., Lee, Z., Moldes Andres, O. & Rosier, E. (eds.). Cardiff University:
Academy of Marketing, 93
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract
