Jingxi Huang - Publications & Outputs - Research Portal | Lancaster University

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Dr Jingxi Huang

Former Research Student

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2023
Published
Studies on the Influence of Customer Trait Psychological Reactance on Customer Behaviour in the Context of Green Loyalty Programs
Huang, J., 2023, Lancaster University. 176 p.
Research output: Thesis › Doctoral Thesis
2022
Published
Locked Down then Locked In! Airline Loyalty Programs, Customer Retention Tactics and Impacts on Brand loyalty
Huang, J., Daryanto, A., Hogg, M. & Bruce, H., 18/06/2022.
Research output: Contribution to conference - Without ISBN/ISSN › Abstract › peer-review