Home > Research > Researchers > Dr Melanie Xue > Publications

Dr Melanie Xue

International Teaching Fellow/Senior Teaching Fellow in Marketing

  1. 2020
  2. Published

    ‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis

    Singh, J., Crisafulli, B., Quamina, L. T. & Xue, M., 1/10/2020, In: Journal of Business Research. 119, p. 464-480 17 p.

    Research output: Contribution to journalJournal articlepeer-review

  3. 2019
  4. Published

    Cross-cultural consumer responses to cause-related marketing: theoretical insights and future research

    Xue, M. & Singh, J., 29/11/2019, Socially-responsible international business: critical issues and the way forward. Leonidou, L. C., Katsikeas, C. S., Samiee, S. & Leonidou, C. N. (eds.). Cheltenham: Edward Elgar, p. 232–260 29 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)peer-review

  5. 2018
  6. Published

    Reviving corporate reputation following a crisis: The impact of online influencer communications and affective displays on consumers

    Crisafulli, B., Singh, J., Xue, M. & Quamina, L. T., 4/09/2018, 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR2018). Vol. 2018.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  7. Published

    10 Million Followers and Counting: How Digital Brand Alliances Between Online Influencers and Brands Impact Consumer Value

    Singh, J., Quamina, L. T. & Xue, M., 1/05/2018, Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference. Krey, N. & Rossi, P. (eds.). Cham: Springer, (Dewvelopments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)peer-review

  8. 2017
  9. Published

    Rising by sin: Consumer evaluation of social cause-brand alliances in stigmatized and non-stigmatized industries

    Singh, J., Xue, M. & Dehganpour, F., 18/02/2017, Winter Marketing Academic Conference 2017 : Better Marketing for a Better World, Orlando, Florida, USA 17-19 February 2017. Chandy, R., Moorman, C. & Inman, J. (eds.). Chicago: American Marketing Association, B9. (AMA Educators Proceedings; vol. 28).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  10. 2016
  11. Published

    Psychological Distance in Cause-Related Product Buying Decisions

    Xue, M., Xiao, S. & Iyer, G., 28/06/2016, Rediscovering the Essentiality of Marketing. Petruzzellis, L. & Winter, R. (eds.). Springer, p. 185 1 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter (peer-reviewed)peer-review

Back to top