Home > Research > Researchers > Dr Nicole Bulawa > Publications

Research

Dr Nicole Bulawa

Lecturer in Marketing

1 - 5 out of 5Page size: 100
RSS feed of this list
  1. 2024
  2. Published

    Should the wheel be reinvented? Market-referencing in the electric vehicle market charging infrastructure

    Bulawa, N., Mason, K. & Jacob, F., 31/12/2024, In: Journal of Business Research. 185, 114826.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. E-pub ahead of print

    The unfolding of conceivable practice trajectories as market-making opportunities

    Bulawa, N. & Jacob, F., 8/10/2024, (E-pub ahead of print) In: Marketing Theory. 28 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. 2023
  5. Published

    The Role of Value-In-Use for Selling E-Services

    Bulawa, N. & Hartwig, K., 1/01/2023, Serving the Customer: The Role of Selling and Sales. Springer Gabler, p. 31-56 26 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  6. 2022
  7. Published

    More than a snapshot: dynamic value-in-use emergence in e-services

    Bulawa, N. & Jacob, F., 12/2022, In: Electronic Markets. 32, 4, p. 2471-2489 19 p., 4.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. 2020
  9. Published

    Co-creation und Wertorientierung im Verkauf: Perspektiven des Dienstleistungsmanagements: Aus Sicht von Forschung und Praxis

    Jacob, F., Hartwig, K. & Bulawa, N., 20/03/2020, Co-creation und Wertorientierung im Verkauf: Perspektiven des Dienstleistungsmanagements: Aus Sicht von Forschung und Praxis. Springer Gabler, p. 371-386 16 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Back to top