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Dr Rebecca Liu

Senior Lecturer

  1. Chapter
  2. Published

    The Usage of Social Media in New Product Development Process: The benefits and the challenges

    Liu, R. R-Y. & Kop, A. E., 04/2015, Handbook of Research on Integrating Social Media into Strategic Marketing. Hajili, N. (ed.). Hershey, PA: IGI Global, p. 120-139 20 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  3. Published

    Social Networking Sites and Marketing Strategies

    Wu, Y., Stewart, M. & Liu, R. R-Y., 04/2015, Handbook of Research on Integrating Social Media into Strategic Marketing. Hajili, N. (ed.). Hershey, PA: IGI Global, p. 207-239 33 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  4. Conference contribution/Paper
  5. Published

    Internationalization and SME Innovations: An empirical study in Japan and in Germany

    Rammer, C., Ikeuchi, K. & Liu, R. R-Y., 10/06/2018, Proceedings of the 25TH IPDMC: INNOVATION AND PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE PORTO, PORTUGAL, JUNE 10-13 (14), 2018. 20 p. (Proceedings of the 25th IPDMC).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  6. Conference paper
  7. Published

    Persuasive or not? The Effect of Social Media Influencer’s Credibility on Consumer Processing and Purchase Intention

    Gadalla, E., Liu, R., Martin, F. & Supatchaya, N. T., 3/09/2019. 19 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  8. Published

    Design Thinking and Business Model Innovation

    Liu, R. & Mannhardt, L., 9/06/2019, p. 1-30. 30 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  9. Published

    Public Funding, Innovation and Market Expansion for SMEs: A fifteen-year longitudinal study in Germany

    Rammer, C. & Liu, R. R-Y., 2016. 20 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  10. Published

    What Deters Foreign Divestment? A Time-Series Study of Japanese Parent Firms

    Nishimura, Y. & Liu, R. R-Y., 2016, p. 10.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  11. Published

    Let’s Put the Person Back into Entrepreneurship Research’ A study of entrepreneurs

    Parkes, G. & Liu, R. R-Y., 2016.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  12. Published

    A Learning Process for NPD in Business Networks

    Liu, R. R-Y. & Hart, S., 2016.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  13. Published

    Do resource constraints trigger or hamper innovation? a longitudinal study of UK high-tech firms

    Liu, R. & Siepel, J., 06/2015.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

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