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Research

Dr Rebecca Liu

Senior Lecturer

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  1. Chapter
  2. Forthcoming

    Students as Partners: A operating system for EDIR-driven teaching and learning practice: A guide to Inclusive Teaching and Learning in Business Schools,

    Liu, R. & James, S., 2025, (Accepted/In press) BAM Compendium of Knowledge on Inclusive Learning and Teaching in Business Schools. British Academy of Management

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  3. Published

    The Usage of Social Media in New Product Development Process: The benefits and the challenges

    Liu, R. R.-Y. & Kop, A. E., 04/2015, Handbook of Research on Integrating Social Media into Strategic Marketing. Hajili, N. (ed.). Hershey, PA: IGI Global, p. 120-139 20 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  4. Published

    Social Networking Sites and Marketing Strategies

    Wu, Y., Stewart, M. & Liu, R. R.-Y., 04/2015, Handbook of Research on Integrating Social Media into Strategic Marketing. Hajili, N. (ed.). Hershey, PA: IGI Global, p. 207-239 33 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  5. Conference contribution/Paper
  6. Published

    Internationalization and SME Innovations: An empirical study in Japan and in Germany

    Rammer, C., Ikeuchi, K. & Liu, R. R.-Y., 10/06/2018, Proceedings of the 25TH IPDMC: INNOVATION AND PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE PORTO, PORTUGAL, JUNE 10-13 (14), 2018. 20 p. (Proceedings of the 25th IPDMC).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  7. Conference paper
  8. Published

    When design-thinking is no longer sufficient! A new paradigm for social innovation

    Liu, R. & Kremer, S., 15/09/2024.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  9. Published

    Can Profitability and Sustainability Co-exist? An empirical study on design-thinking and digitalization for sustainable practices

    Liu, R. & Kremer, S., 5/09/2024.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  10. Published

    Corporate Social Responsibility and Sustainability-Led Innovation

    Liu, R. & Chen, S., 17/07/2022. 17 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  11. Published

    Persuasive or not? The Effect of Social Media Influencer’s Credibility on Consumer Processing and Purchase Intention

    Gadalla, E., Liu, R., Martin, F. & Supatchaya , N. T., 3/09/2019. 19 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  12. Published

    Design Thinking and Business Model Innovation

    Liu, R. & Mannhardt, L., 9/06/2019, p. 1-30. 30 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  13. Published

    Public Funding, Innovation and Market Expansion for SMEs: A fifteen-year longitudinal study in Germany

    Rammer, C. & Liu, R. R.-Y., 2016. 20 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

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