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Research

Professor Rodney Runyan

Formerly at Lancaster University

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  1. Published

    The use of buying committees by Chinese retailers: the effects of environment and strategy upon structure

    Sternquist, B., Runyan, R. C. & Chen, Z., 03/2008, In: Journal of Retailing and Consumer Services. 15, 2, p. 93-103 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    The use of sport celebrities in advertising: a replication and extension

    Ruihley, B. J., Runyan, R. & Lear, K. E., 09/2010, In: Sport Marketing Quarterly. 19, 3, p. 132-142 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    What drives publishing productivity for pre-tenure marketing faculty: insights using the lens of resource advantage theory

    Runyan, R., Finnegan, C., Gonzalez-Padron, T. & Line, N. D., 2013, In: Marketing Education Review. 23, 2, p. 105-120 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    What is cool? operationalizing the construct in an apparel context

    Runyan, R., Noh, M. & Mosier, J., 2013, In: Journal of Fashion Marketing and Management. 17, 3, p. 322-340 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Where did all the benches go? the effects of mall kiosks on perceived retail crowding

    Kim, J. & Runyan, R., 01/2011, In: International Journal of Retail and Distribution Management. 39, 2, p. 130-143 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Where everybody knows your name: homophily in restaurant atmospherics

    Line, N. D., Runyan, R. C., Costen, W., Frash, R. & Antun, J. M., 01/2012, In: Journal of Hospitality Marketing and Management. 21, 1, p. 1-19 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Where’s the real craic? a resource-based view of authenticity in Irish pubs

    Runyan, R., 04/2009, In: Journal of Business and Retail Management Research. 3, 2, p. 46-54 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Young consumers' innovativeness and hedonic/utilitarian attitudes towards cool

    Noh, M., Runyan, R. & Mosier, J., 2014, In: International Journal of Retail and Distribution Management. 42, 4, p. 267-280 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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