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  • A_Dynamic_View_of_Consumer_Transitions_V2_NST_CL

    Accepted author manuscript, 155 KB, PDF document

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A Dynamic View of Consumer Transitions: A Review and Research Agenda

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

Published
Publication date4/07/2024
Host publicationProceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit
PublisherAcademy of Marketing
ISBN (electronic)9781399990608
<mark>Original language</mark>English
EventAcademy of Marketing Conference - Cardiff Business School, Cardiff, United Kingdom
Duration: 1/07/2024 → 4/07/2024
https://academyofmarketing.org/am2024-conference/

Conference

ConferenceAcademy of Marketing Conference
Country/TerritoryUnited Kingdom
CityCardiff
Period1/07/24 → 4/07/24
Internet address

Conference

ConferenceAcademy of Marketing Conference
Country/TerritoryUnited Kingdom
CityCardiff
Period1/07/24 → 4/07/24
Internet address

Abstract

Earlier consumer research reveals that consumption facilitates consumer transition,
conceptualising it as a stage that bridges the “before” and “after” states. Drawing on recent studies, we highlight the dynamic nature of consumer transitions. Inspired by postmodern and practice theories, we unpack how and why consumer transitions may be fragmented and involve constant disruptions. This conceptual work seeks to review our understanding of consumer transitions and open new research avenues