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A Dynamic View of Consumer Transitions: A Review and Research Agenda

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

Published

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A Dynamic View of Consumer Transitions: A Review and Research Agenda. / Nian, Shuntao; Liu, Chih-Ling; Piacentini, Maria.
Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit . Academy of Marketing, 2024. 213.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

Harvard

Nian, S, Liu, C-L & Piacentini, M 2024, A Dynamic View of Consumer Transitions: A Review and Research Agenda. in Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit ., 213, Academy of Marketing, Academy of Marketing Conference, Cardiff, United Kingdom, 1/07/24.

APA

Nian, S., Liu, C.-L., & Piacentini, M. (2024). A Dynamic View of Consumer Transitions: A Review and Research Agenda. In Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit Article 213 Academy of Marketing.

Vancouver

Nian S, Liu CL, Piacentini M. A Dynamic View of Consumer Transitions: A Review and Research Agenda. In Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit . Academy of Marketing. 2024. 213

Author

Nian, Shuntao ; Liu, Chih-Ling ; Piacentini, Maria. / A Dynamic View of Consumer Transitions : A Review and Research Agenda. Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit . Academy of Marketing, 2024.

Bibtex

@inbook{6652163da22f4f2899ed11bc72899827,
title = "A Dynamic View of Consumer Transitions: A Review and Research Agenda",
abstract = "Earlier consumer research reveals that consumption facilitates consumer transition,conceptualising it as a stage that bridges the “before” and “after” states. Drawing on recent studies, we highlight the dynamic nature of consumer transitions. Inspired by postmodern and practice theories, we unpack how and why consumer transitions may be fragmented and involve constant disruptions. This conceptual work seeks to review our understanding of consumer transitions and open new research avenues",
author = "Shuntao Nian and Chih-Ling Liu and Maria Piacentini",
year = "2024",
month = jul,
day = "4",
language = "English",
booktitle = "Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium",
publisher = "Academy of Marketing",
note = "Academy of Marketing Conference ; Conference date: 01-07-2024 Through 04-07-2024",
url = "https://academyofmarketing.org/am2024-conference/",

}

RIS

TY - CHAP

T1 - A Dynamic View of Consumer Transitions

T2 - Academy of Marketing Conference

AU - Nian, Shuntao

AU - Liu, Chih-Ling

AU - Piacentini, Maria

PY - 2024/7/4

Y1 - 2024/7/4

N2 - Earlier consumer research reveals that consumption facilitates consumer transition,conceptualising it as a stage that bridges the “before” and “after” states. Drawing on recent studies, we highlight the dynamic nature of consumer transitions. Inspired by postmodern and practice theories, we unpack how and why consumer transitions may be fragmented and involve constant disruptions. This conceptual work seeks to review our understanding of consumer transitions and open new research avenues

AB - Earlier consumer research reveals that consumption facilitates consumer transition,conceptualising it as a stage that bridges the “before” and “after” states. Drawing on recent studies, we highlight the dynamic nature of consumer transitions. Inspired by postmodern and practice theories, we unpack how and why consumer transitions may be fragmented and involve constant disruptions. This conceptual work seeks to review our understanding of consumer transitions and open new research avenues

M3 - Abstract

BT - Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium

PB - Academy of Marketing

Y2 - 1 July 2024 through 4 July 2024

ER -