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http://www.marketingmagazine.co.uk/article/1391320/brands-consider-history-when-looking-next-big-innovation

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Brands should consider their history when looking for the next big innovation

Research output: Contribution to specialist publication › Article

Published

Alfredo Vittorio De Massis

Publication date	04/2016
Journal	Marketing Magazine
<mark>Original language</mark>	English