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Brands should consider their history when looking for the next big innovation

Research output: Contribution to specialist publication › Article

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Standard

Brands should consider their history when looking for the next big innovation. / De Massis, Alfredo Vittorio.
In: Marketing Magazine, 04.2016.

Research output: Contribution to specialist publication › Article

Harvard

De Massis, AV 2016, 'Brands should consider their history when looking for the next big innovation' Marketing Magazine. <http://www.marketingmagazine.co.uk/article/1391320/brands-consider-history-when-looking-next-big-innovation>

APA

De Massis, A. V. (2016). Brands should consider their history when looking for the next big innovation. Marketing Magazine. http://www.marketingmagazine.co.uk/article/1391320/brands-consider-history-when-looking-next-big-innovation

Vancouver

De Massis AV. Brands should consider their history when looking for the next big innovation. Marketing Magazine. 2016 Apr.

Author

De Massis, Alfredo Vittorio. / Brands should consider their history when looking for the next big innovation. In: Marketing Magazine. 2016.

Bibtex

@misc{127201a8f5fb423aab08f6f011f09bd9,
title = "Brands should consider their history when looking for the next big innovation",
author = "{De Massis}, {Alfredo Vittorio}",
year = "2016",
month = apr,
language = "English",
journal = "Marketing Magazine",

}

RIS

TY - GEN

T1 - Brands should consider their history when looking for the next big innovation

AU - De Massis, Alfredo Vittorio

PY - 2016/4

Y1 - 2016/4

M3 - Article

JO - Marketing Magazine

JF - Marketing Magazine

ER -