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Building a consumer value via product endorsement: the RSPCA's role in shaping society's consumer towards animal welfare

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

Building a consumer value via product endorsement: the RSPCA's role in shaping society's consumer towards animal welfare. / McEachern, M; Schroder, M J A.
Academy of Marketing Annual Conference (Dublin Institute of Technology) - 2005. N/A: unknown, 2005.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

McEachern, M & Schroder, MJA 2005, Building a consumer value via product endorsement: the RSPCA's role in shaping society's consumer towards animal welfare. in Academy of Marketing Annual Conference (Dublin Institute of Technology) - 2005. unknown, N/A.

APA

McEachern, M., & Schroder, M. J. A. (2005). Building a consumer value via product endorsement: the RSPCA's role in shaping society's consumer towards animal welfare. In Academy of Marketing Annual Conference (Dublin Institute of Technology) - 2005 unknown.

Vancouver

McEachern M, Schroder MJA. Building a consumer value via product endorsement: the RSPCA's role in shaping society's consumer towards animal welfare. In Academy of Marketing Annual Conference (Dublin Institute of Technology) - 2005. N/A: unknown. 2005

Author

McEachern, M ; Schroder, M J A. / Building a consumer value via product endorsement: the RSPCA's role in shaping society's consumer towards animal welfare. Academy of Marketing Annual Conference (Dublin Institute of Technology) - 2005. N/A : unknown, 2005.

Bibtex

@inproceedings{afe6a79ef09b4a17bb7715c34687f84c,
title = "Building a consumer value via product endorsement: the RSPCA's role in shaping society's consumer towards animal welfare",
author = "M McEachern and Schroder, {M J A}",
year = "2005",
language = "English",
booktitle = "Academy of Marketing Annual Conference (Dublin Institute of Technology) - 2005",
publisher = "unknown",

}

RIS

TY - GEN

T1 - Building a consumer value via product endorsement: the RSPCA's role in shaping society's consumer towards animal welfare

AU - McEachern, M

AU - Schroder, M J A

PY - 2005

Y1 - 2005

M3 - Conference contribution/Paper

BT - Academy of Marketing Annual Conference (Dublin Institute of Technology) - 2005

PB - unknown

CY - N/A

ER -