Case study - corporate acquisition of ethical brands and their possible impact upon conscious consumers - Research Portal

Case study - corporate acquisition of ethical brands and their possible impact upon conscious consumers

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Publication date	2009
Host publication	Consumer Behaviour: A European Perspective
Place of Publication	London and New York
Publisher	Pearson Higher Education
ISBN (print)	9780273717263
<mark>Original language</mark>	English