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Case study - corporate acquisition of ethical brands and their possible impact upon conscious consumers

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Case study - corporate acquisition of ethical brands and their possible impact upon conscious consumers. / McEachern, M; Carrigan, M.
Consumer Behaviour: A European Perspective. London and New York: Pearson Higher Education, 2009.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

McEachern, M & Carrigan, M 2009, Case study - corporate acquisition of ethical brands and their possible impact upon conscious consumers. in Consumer Behaviour: A European Perspective. Pearson Higher Education, London and New York.

APA

McEachern, M., & Carrigan, M. (2009). Case study - corporate acquisition of ethical brands and their possible impact upon conscious consumers. In Consumer Behaviour: A European Perspective Pearson Higher Education.

Vancouver

McEachern M, Carrigan M. Case study - corporate acquisition of ethical brands and their possible impact upon conscious consumers. In Consumer Behaviour: A European Perspective. London and New York: Pearson Higher Education. 2009

Author

McEachern, M ; Carrigan, M. / Case study - corporate acquisition of ethical brands and their possible impact upon conscious consumers. Consumer Behaviour: A European Perspective. London and New York : Pearson Higher Education, 2009.

Bibtex

@inbook{36e8449cdca942af9ffa447f3c199f69,

title = "Case study - corporate acquisition of ethical brands and their possible impact upon conscious consumers",

author = "M McEachern and M Carrigan",

year = "2009",

language = "English",

isbn = "9780273717263",

booktitle = "Consumer Behaviour: A European Perspective",

publisher = "Pearson Higher Education",

}

RIS

TY - CHAP

T1 - Case study - corporate acquisition of ethical brands and their possible impact upon conscious consumers

AU - McEachern, M

AU - Carrigan, M

PY - 2009

Y1 - 2009

M3 - Chapter

SN - 9780273717263

BT - Consumer Behaviour: A European Perspective

PB - Pearson Higher Education

CY - London and New York

ER -

Research