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Developing an ethnographic methodology to study Web 2.0 literacies as professional practice: a case study of cricket journalism

Research output: Contribution to conference - Without ISBN/ISSN Conference paper

Published

Standard

Developing an ethnographic methodology to study Web 2.0 literacies as professional practice : a case study of cricket journalism. / Gillen, Julia.

2013. Paper presented at British Association of Applied Linguistics Annual Meeting, Edinburgh, United Kingdom.

Research output: Contribution to conference - Without ISBN/ISSN Conference paper

Harvard

Gillen, J 2013, 'Developing an ethnographic methodology to study Web 2.0 literacies as professional practice: a case study of cricket journalism', Paper presented at British Association of Applied Linguistics Annual Meeting, Edinburgh, United Kingdom, 5/09/13 - 7/09/13.

APA

Gillen, J. (2013). Developing an ethnographic methodology to study Web 2.0 literacies as professional practice: a case study of cricket journalism. Paper presented at British Association of Applied Linguistics Annual Meeting, Edinburgh, United Kingdom.

Vancouver

Gillen J. Developing an ethnographic methodology to study Web 2.0 literacies as professional practice: a case study of cricket journalism. 2013. Paper presented at British Association of Applied Linguistics Annual Meeting, Edinburgh, United Kingdom.

Author

Gillen, Julia. / Developing an ethnographic methodology to study Web 2.0 literacies as professional practice : a case study of cricket journalism. Paper presented at British Association of Applied Linguistics Annual Meeting, Edinburgh, United Kingdom.

Bibtex

@conference{7dcd3563d95a45ceb4790e38e932390d,
title = "Developing an ethnographic methodology to study Web 2.0 literacies as professional practice: a case study of cricket journalism",
abstract = "Taking a sociocultural perspective on a case study of Web 2.0 literacies entails striving to understand the complexity of a specific domain of professional practice, taking into account historical, cultural and economic factors. In this longitudinal study of the work of a BBC cricket journalist, Jonathan Agnew, I explore how an overall commitment to ethnography led me to craft various methods of participant observation and analysis. Making critical use of a media ecology framework (Lum, 2005), and an understanding of technobiographies (Barton & Lee, 2013), I argue that an ethnographic approach to his use of Twitter, for example, requires investigations of texts and practices using other platforms and communications technologies (Gillen, in print). I demonstrate the fruitfulness of taking a flexible approach to fieldwork and show how I sought to integrate understandings of values, attitudes and practices towards Web 2.0 literacies through investigating also his use of traditional media, such as book authoring and radio commentating, shaping and shaped by a distinctive media ecology. This methodology enabled me to explore some interesting changes in activities and practices providing support for Hine{\textquoteright}s (2000: 27) claim, “A style of ethnography that involves real-time engagement with the field site and multiple ways of interacting with informants has proved key in highlighting the processes through which online interaction comes to be socially meaningful to participants.” Finally I discuss some of the difficulties and limitations of the approach. ",
keywords = "web 2.0, literacy practices , multimodality, media discourse, sports journalism",
author = "Julia Gillen",
year = "2013",
month = sep,
day = "5",
language = "English",
note = "British Association of Applied Linguistics Annual Meeting ; Conference date: 05-09-2013 Through 07-09-2013",

}

RIS

TY - CONF

T1 - Developing an ethnographic methodology to study Web 2.0 literacies as professional practice

T2 - British Association of Applied Linguistics Annual Meeting

AU - Gillen, Julia

PY - 2013/9/5

Y1 - 2013/9/5

N2 - Taking a sociocultural perspective on a case study of Web 2.0 literacies entails striving to understand the complexity of a specific domain of professional practice, taking into account historical, cultural and economic factors. In this longitudinal study of the work of a BBC cricket journalist, Jonathan Agnew, I explore how an overall commitment to ethnography led me to craft various methods of participant observation and analysis. Making critical use of a media ecology framework (Lum, 2005), and an understanding of technobiographies (Barton & Lee, 2013), I argue that an ethnographic approach to his use of Twitter, for example, requires investigations of texts and practices using other platforms and communications technologies (Gillen, in print). I demonstrate the fruitfulness of taking a flexible approach to fieldwork and show how I sought to integrate understandings of values, attitudes and practices towards Web 2.0 literacies through investigating also his use of traditional media, such as book authoring and radio commentating, shaping and shaped by a distinctive media ecology. This methodology enabled me to explore some interesting changes in activities and practices providing support for Hine’s (2000: 27) claim, “A style of ethnography that involves real-time engagement with the field site and multiple ways of interacting with informants has proved key in highlighting the processes through which online interaction comes to be socially meaningful to participants.” Finally I discuss some of the difficulties and limitations of the approach.

AB - Taking a sociocultural perspective on a case study of Web 2.0 literacies entails striving to understand the complexity of a specific domain of professional practice, taking into account historical, cultural and economic factors. In this longitudinal study of the work of a BBC cricket journalist, Jonathan Agnew, I explore how an overall commitment to ethnography led me to craft various methods of participant observation and analysis. Making critical use of a media ecology framework (Lum, 2005), and an understanding of technobiographies (Barton & Lee, 2013), I argue that an ethnographic approach to his use of Twitter, for example, requires investigations of texts and practices using other platforms and communications technologies (Gillen, in print). I demonstrate the fruitfulness of taking a flexible approach to fieldwork and show how I sought to integrate understandings of values, attitudes and practices towards Web 2.0 literacies through investigating also his use of traditional media, such as book authoring and radio commentating, shaping and shaped by a distinctive media ecology. This methodology enabled me to explore some interesting changes in activities and practices providing support for Hine’s (2000: 27) claim, “A style of ethnography that involves real-time engagement with the field site and multiple ways of interacting with informants has proved key in highlighting the processes through which online interaction comes to be socially meaningful to participants.” Finally I discuss some of the difficulties and limitations of the approach.

KW - web 2.0

KW - literacy practices

KW - multimodality

KW - media discourse

KW - sports journalism

M3 - Conference paper

Y2 - 5 September 2013 through 7 September 2013

ER -