Final published version
Licence: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Research output: Exhibits, objects and web-based outputs › Podcast
Research output: Exhibits, objects and web-based outputs › Podcast
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TY - ADVS
T1 - Digital Marketing and Social Media
A2 - Ryder, Mike
A2 - Fernandes, Josi
PY - 2024/6/10
Y1 - 2024/6/10
N2 - Dr Josi Fernandes is joined by Dr Mike Ryder, who teaches digital marketing, social media and advertising modules to our students.Mike works on social media production and consumption, looking at what social media is about and what it does; the concept of surveillance capitalism and data harvesting; and how corporations jump on social media trends.His research also touches on science fiction and its relevance to our world, and the impact of Disney on society (including on wars of the past, present and future).
AB - Dr Josi Fernandes is joined by Dr Mike Ryder, who teaches digital marketing, social media and advertising modules to our students.Mike works on social media production and consumption, looking at what social media is about and what it does; the concept of surveillance capitalism and data harvesting; and how corporations jump on social media trends.His research also touches on science fiction and its relevance to our world, and the impact of Disney on society (including on wars of the past, present and future).
KW - Marketing
KW - Disney
KW - Social Media
M3 - Podcast
PB - LUMS: Making Marketing Matter
ER -