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Digital Marketing and Social Media

Research output: Exhibits, objects and web-based outputsPodcast

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Digital Marketing and Social Media. Ryder, Mike (Speaker); Fernandes, Josi (Speaker). 2024. LUMS: Making Marketing Matter.

Research output: Exhibits, objects and web-based outputsPodcast

Harvard

APA

Vancouver

Ryder M, Fernandes J. Digital Marketing and Social Media LUMS: Making Marketing Matter. 2024.

Author

Bibtex

@misc{9c9ad9a50e804773bde654f860e7fad7,
title = "Digital Marketing and Social Media",
abstract = "Dr Josi Fernandes is joined by Dr Mike Ryder, who teaches digital marketing, social media and advertising modules to our students.Mike works on social media production and consumption, looking at what social media is about and what it does; the concept of surveillance capitalism and data harvesting; and how corporations jump on social media trends.His research also touches on science fiction and its relevance to our world, and the impact of Disney on society (including on wars of the past, present and future).",
keywords = "Marketing, Disney, Social Media",
author = "Mike Ryder and Josi Fernandes",
year = "2024",
month = jun,
day = "10",
language = "English",
publisher = "LUMS: Making Marketing Matter",

}

RIS

TY - ADVS

T1 - Digital Marketing and Social Media

A2 - Ryder, Mike

A2 - Fernandes, Josi

PY - 2024/6/10

Y1 - 2024/6/10

N2 - Dr Josi Fernandes is joined by Dr Mike Ryder, who teaches digital marketing, social media and advertising modules to our students.Mike works on social media production and consumption, looking at what social media is about and what it does; the concept of surveillance capitalism and data harvesting; and how corporations jump on social media trends.His research also touches on science fiction and its relevance to our world, and the impact of Disney on society (including on wars of the past, present and future).

AB - Dr Josi Fernandes is joined by Dr Mike Ryder, who teaches digital marketing, social media and advertising modules to our students.Mike works on social media production and consumption, looking at what social media is about and what it does; the concept of surveillance capitalism and data harvesting; and how corporations jump on social media trends.His research also touches on science fiction and its relevance to our world, and the impact of Disney on society (including on wars of the past, present and future).

KW - Marketing

KW - Disney

KW - Social Media

M3 - Podcast

PB - LUMS: Making Marketing Matter

ER -