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Falling from grace: Family-based brands amidst scandals

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Falling from grace: Family-based brands amidst scandals. / Rondi, Emanuela; Benedetti, C; Bettinelli, C et al.
In: Journal of Business Research, Vol. 157, 113637, 31.03.2023.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Rondi, E, Benedetti, C, Bettinelli, C & De Massis, A 2023, 'Falling from grace: Family-based brands amidst scandals', Journal of Business Research, vol. 157, 113637. https://doi.org/10.1016/j.jbusres.2022.113637

APA

Rondi, E., Benedetti, C., Bettinelli, C., & De Massis, A. (2023). Falling from grace: Family-based brands amidst scandals. Journal of Business Research, 157, Article 113637. https://doi.org/10.1016/j.jbusres.2022.113637

Vancouver

Rondi E, Benedetti C, Bettinelli C, De Massis A. Falling from grace: Family-based brands amidst scandals. Journal of Business Research. 2023 Mar 31;157:113637. Epub 2023 Jan 9. doi: 10.1016/j.jbusres.2022.113637

Author

Rondi, Emanuela ; Benedetti, C ; Bettinelli, C et al. / Falling from grace : Family-based brands amidst scandals. In: Journal of Business Research. 2023 ; Vol. 157.

Bibtex

@article{8c79c2a0d1e446a4baea7e2c412a3cfb,
title = "Falling from grace: Family-based brands amidst scandals",
abstract = "Family firms often adopt brand strategies based on their family status to convey messages of ethics and integrity to their external stakeholders. Research has highlighted the positive influence that family-based brands exert on corporate reputation and related organizational outcomes, yet they may become a liability in circumstances of scandals. In this study, we disentangle the complex landscape of scandals in family firms by conceptually developing a typology corroborated with illustrative cases. Moreover, we explore the consequential effects of scandals on family-based brands and possible redressive strategies implemented in the aftermath of scandals outbreaks. While previous work has mainly seen family-based branding as an edge, our study examines its drawbacks under circumstances of scandals and offers a springboard to further develop this line of inquiry.",
keywords = "Family firms, Reputation, Image, Identity, Scandals",
author = "Emanuela Rondi and C Benedetti and C Bettinelli and {De Massis}, Alfredo",
year = "2023",
month = mar,
day = "31",
doi = "10.1016/j.jbusres.2022.113637",
language = "English",
volume = "157",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",

}

RIS

TY - JOUR

T1 - Falling from grace

T2 - Family-based brands amidst scandals

AU - Rondi, Emanuela

AU - Benedetti, C

AU - Bettinelli, C

AU - De Massis, Alfredo

PY - 2023/3/31

Y1 - 2023/3/31

N2 - Family firms often adopt brand strategies based on their family status to convey messages of ethics and integrity to their external stakeholders. Research has highlighted the positive influence that family-based brands exert on corporate reputation and related organizational outcomes, yet they may become a liability in circumstances of scandals. In this study, we disentangle the complex landscape of scandals in family firms by conceptually developing a typology corroborated with illustrative cases. Moreover, we explore the consequential effects of scandals on family-based brands and possible redressive strategies implemented in the aftermath of scandals outbreaks. While previous work has mainly seen family-based branding as an edge, our study examines its drawbacks under circumstances of scandals and offers a springboard to further develop this line of inquiry.

AB - Family firms often adopt brand strategies based on their family status to convey messages of ethics and integrity to their external stakeholders. Research has highlighted the positive influence that family-based brands exert on corporate reputation and related organizational outcomes, yet they may become a liability in circumstances of scandals. In this study, we disentangle the complex landscape of scandals in family firms by conceptually developing a typology corroborated with illustrative cases. Moreover, we explore the consequential effects of scandals on family-based brands and possible redressive strategies implemented in the aftermath of scandals outbreaks. While previous work has mainly seen family-based branding as an edge, our study examines its drawbacks under circumstances of scandals and offers a springboard to further develop this line of inquiry.

KW - Family firms

KW - Reputation

KW - Image

KW - Identity

KW - Scandals

U2 - 10.1016/j.jbusres.2022.113637

DO - 10.1016/j.jbusres.2022.113637

M3 - Journal article

VL - 157

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

M1 - 113637

ER -