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Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
<mark>Journal publication date</mark> | 25/10/2022 |
---|---|
<mark>Journal</mark> | International Marketing Review |
Issue number | 5 |
Volume | 39 |
Number of pages | 23 |
Pages (from-to) | 1029-1051 |
Publication Status | Published |
Early online date | 8/04/22 |
<mark>Original language</mark> | English |