From puffery to penalties: A historical analysis of US masked marketing public policy concerns

Home > Research > Publications & Outputs > From puffery to penalties: A historical analysi...

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

<mark>Journal publication date</mark>	25/01/2013
<mark>Journal</mark>	Journal of Historical Research in Marketing
Issue number	1
Volume	5
Pages (from-to)	10-26
Publication Status	Published
<mark>Original language</mark>	English

Research