Standard
Harvard
Pressey, A, Tadajewski, M, Kerrigan, F
, Piacentini, M & Petty, RD 2013, '
From puffery to penalties: A historical analysis of US masked marketing public policy concerns',
Journal of Historical Research in Marketing, vol. 5, no. 1, pp. 10-26.
https://doi.org/10.1108/17557501311293334
APA
Pressey, A., Tadajewski, M., Kerrigan, F.
, Piacentini, M., & Petty, R. D. (2013).
From puffery to penalties: A historical analysis of US masked marketing public policy concerns.
Journal of Historical Research in Marketing,
5(1), 10-26.
https://doi.org/10.1108/17557501311293334
Vancouver
Author
Bibtex
@article{15183d0788b04d31a5c223c647863acc,
title = "From puffery to penalties: A historical analysis of US masked marketing public policy concerns",
author = "A. Pressey and M. Tadajewski and F. Kerrigan and M. Piacentini and R.D. Petty",
year = "2013",
month = jan,
day = "25",
doi = "10.1108/17557501311293334",
language = "English",
volume = "5",
pages = "10--26",
journal = "Journal of Historical Research in Marketing",
issn = "1755-750X",
publisher = "Emerald Group Publishing Ltd.",
number = "1",
}
RIS
TY - JOUR
T1 - From puffery to penalties: A historical analysis of US masked marketing public policy concerns
AU - Pressey, A.
AU - Tadajewski, M.
AU - Kerrigan, F.
AU - Piacentini, M.
AU - Petty, R.D.
PY - 2013/1/25
Y1 - 2013/1/25
U2 - 10.1108/17557501311293334
DO - 10.1108/17557501311293334
M3 - Journal article
VL - 5
SP - 10
EP - 26
JO - Journal of Historical Research in Marketing
JF - Journal of Historical Research in Marketing
SN - 1755-750X
IS - 1
ER -
