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Locked Down then Locked In!: Airline Loyalty Programs, Customer Retention Tactics and Impacts on Brand loyalty

Research output: Contribution to conference - Without ISBN/ISSN › Abstract › peer-review

Published

Standard

Locked Down then Locked In! Airline Loyalty Programs, Customer Retention Tactics and Impacts on Brand loyalty. / Huang, Jingxi; Daryanto, Ahmad; Hogg, Margaret et al.
2022. Abstract from SERVSIG: 12th SERVSIG Conference , Glasgow, United Kingdom.

Research output: Contribution to conference - Without ISBN/ISSN › Abstract › peer-review

Harvard

Huang, J, Daryanto, A, Hogg, M & Bruce, H 2022, 'Locked Down then Locked In! Airline Loyalty Programs, Customer Retention Tactics and Impacts on Brand loyalty', SERVSIG: 12th SERVSIG Conference , Glasgow, United Kingdom, 16/06/22 - 18/06/22.

APA

Huang, J., Daryanto, A., Hogg, M., & Bruce, H. (2022). Locked Down then Locked In! Airline Loyalty Programs, Customer Retention Tactics and Impacts on Brand loyalty. Abstract from SERVSIG: 12th SERVSIG Conference , Glasgow, United Kingdom.

Vancouver

Huang J, Daryanto A, Hogg M, Bruce H. Locked Down then Locked In! Airline Loyalty Programs, Customer Retention Tactics and Impacts on Brand loyalty. 2022. Abstract from SERVSIG: 12th SERVSIG Conference , Glasgow, United Kingdom.

Author

Huang, Jingxi ; Daryanto, Ahmad ; Hogg, Margaret et al. / Locked Down then Locked In! Airline Loyalty Programs, Customer Retention Tactics and Impacts on Brand loyalty. Abstract from SERVSIG: 12th SERVSIG Conference , Glasgow, United Kingdom.

Bibtex

@conference{c17c7a498f0b4c2c90cb73ca68764b27,
title = "Locked Down then Locked In!: Airline Loyalty Programs, Customer Retention Tactics and Impacts on Brand loyalty",
author = "Jingxi Huang and Ahmad Daryanto and Margaret Hogg and Helen Bruce",
year = "2022",
month = jun,
day = "18",
language = "English",
note = "SERVSIG: 12th SERVSIG Conference ; Conference date: 16-06-2022 Through 18-06-2022",
url = "https://www.servsig2022.org/",

}

RIS

TY - CONF

T1 - Locked Down then Locked In!

T2 - SERVSIG: 12th SERVSIG Conference

AU - Huang, Jingxi

AU - Daryanto, Ahmad

AU - Hogg, Margaret

AU - Bruce, Helen

N1 - Conference code: 12

PY - 2022/6/18

Y1 - 2022/6/18

M3 - Abstract

Y2 - 16 June 2022 through 18 June 2022

ER -