Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 29/06/2021, available online: https://www.tandfonline.com/doi/full/10.1080/0267257X.2021.1928268
Accepted author manuscript, 385 KB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
<mark>Journal publication date</mark> | 29/06/2021 |
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<mark>Journal</mark> | Journal of Marketing Management |
Publication Status | E-pub ahead of print |
Early online date | 29/06/21 |
<mark>Original language</mark> | English |