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  • RJMM-2020-0490.R1_Proof_hi

    Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 29/06/2021, available online: https://www.tandfonline.com/doi/full/10.1080/0267257X.2021.1928268

    Accepted author manuscript, 385 KB, PDF document

    Embargo ends: 29/12/22

    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

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Me-search? Search Me!: A New Twist in the Tale of Introspection

Research output: Contribution to journalJournal articlepeer-review

E-pub ahead of print
<mark>Journal publication date</mark>29/06/2021
<mark>Journal</mark>Journal of Marketing Management
Publication StatusE-pub ahead of print
Early online date29/06/21
<mark>Original language</mark>English

Abstract

According to James Lovelock of Gaia hypothesis fame, it takes thirty years for innovative ideas to gain acceptance and forty before the heterodox becomes orthodox, all proper and correct and enshrined in textbooks. Thirty years after Stephen J. Gould’s heretical article on Introspection and the best part of forty years since Morris B. Holbrook took up his pen, the time is right to evaluate their original ideas. Less a rigorous investigation than an irreverent reflection on a reflective research method, this paper summarises the state of the art of introspection – and some of its many permutations – in an appropriately artistic manner.

Bibliographic note

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 29/06/2021, available online: https://www.tandfonline.com/doi/full/10.1080/0267257X.2021.1928268