TY - JOUR

T1 - Me-search? Search Me!

T2 - A New Twist in the Tale of Introspection

AU - Brown, Stephen

AU - Patterson, Anthony

N1 - This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 29/06/2021, available online: https://www.tandfonline.com/doi/full/10.1080/0267257X.2021.1928268

PY - 2021/6/29

Y1 - 2021/6/29

N2 - According to James Lovelock of Gaia hypothesis fame, it takes thirty years for innovative ideas to gain acceptance and forty before the heterodox becomes orthodox, all proper and correct and enshrined in textbooks. Thirty years after Stephen J. Gould’s heretical article on Introspection and the best part of forty years since Morris B. Holbrook took up his pen, the time is right to evaluate their original ideas. Less a rigorous investigation than an irreverent reflection on a reflective research method, this paper summarises the state of the art of introspection – and some of its many permutations – in an appropriately artistic manner.

AB - According to James Lovelock of Gaia hypothesis fame, it takes thirty years for innovative ideas to gain acceptance and forty before the heterodox becomes orthodox, all proper and correct and enshrined in textbooks. Thirty years after Stephen J. Gould’s heretical article on Introspection and the best part of forty years since Morris B. Holbrook took up his pen, the time is right to evaluate their original ideas. Less a rigorous investigation than an irreverent reflection on a reflective research method, this paper summarises the state of the art of introspection – and some of its many permutations – in an appropriately artistic manner.

KW - Me-search

KW - introspection

KW - autoethnography

KW - autonetnography

KW - methodology

U2 - 10.1080/0267257X.2021.1928268

DO - 10.1080/0267257X.2021.1928268

M3 - Journal article

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

ER -