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  • Moving society to a sustainable future_Accepted author manuscript

    Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Environmental Communication on 21/05/2019, available online: https://www.tandfonline.com/doi/full/10.1080/17524032.2019.1583262

    Accepted author manuscript, 199 KB, PDF document

    Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License

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Moving society to a sustainable future: The framing of sustainability in a constructive media outlet

Research output: Contribution to journalJournal articlepeer-review

Published
<mark>Journal publication date</mark>1/07/2019
<mark>Journal</mark>Environmental Communication
Issue number5
Volume13
Number of pages12
Pages (from-to)700-711
Publication StatusPublished
Early online date21/05/19
<mark>Original language</mark>English

Abstract

News reporting on sustainability has been criticized for (1) having a limited coverage of solutions, (2) reporting on solutions with a negative bias, (3) being dominated by sources from government and mainstream business, and (4) promoting frames that prioritize the role of the market and techno-scientific solutions, which leave unchallenged the unsustainable behavior of consumer societies and the focus on economic growth. This study was the first to examine how sustainability is reported in a constructive media outlet and found that articles (1) consistently elaborated solutions, (2) described them in optimistic ways, (3) quoted various sources, and (4) developed a frame that challenged consumerism and critiqued society’s preoccupation with growth while helping to imagine a desirable sustainable future. It is thus argued that this novel, constructive approach to journalism can help move society to a sustainable future by expanding the repertoire of culturally-resonant stories to live by.

Bibliographic note

This is an Accepted Manuscript of an article published by Taylor & Francis in Environmental Communication on 21/05/2019, available online: https://www.tandfonline.com/doi/full/10.1080/17524032.2019.1583262