Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in Environmental Communication on 21/05/2019, available online: https://www.tandfonline.com/doi/full/10.1080/17524032.2019.1583262
Accepted author manuscript, 199 KB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Moving society to a sustainable future
T2 - The framing of sustainability in a constructive media outlet
AU - Atanasova, Dimitrinka
N1 - This is an Accepted Manuscript of an article published by Taylor & Francis in Environmental Communication on 21/05/2019, available online: https://www.tandfonline.com/doi/full/10.1080/17524032.2019.1583262
PY - 2019/7/1
Y1 - 2019/7/1
N2 - News reporting on sustainability has been criticized for (1) having a limited coverage of solutions, (2) reporting on solutions with a negative bias, (3) being dominated by sources from government and mainstream business, and (4) promoting frames that prioritize the role of the market and techno-scientific solutions, which leave unchallenged the unsustainable behavior of consumer societies and the focus on economic growth. This study was the first to examine how sustainability is reported in a constructive media outlet and found that articles (1) consistently elaborated solutions, (2) described them in optimistic ways, (3) quoted various sources, and (4) developed a frame that challenged consumerism and critiqued society’s preoccupation with growth while helping to imagine a desirable sustainable future. It is thus argued that this novel, constructive approach to journalism can help move society to a sustainable future by expanding the repertoire of culturally-resonant stories to live by.
AB - News reporting on sustainability has been criticized for (1) having a limited coverage of solutions, (2) reporting on solutions with a negative bias, (3) being dominated by sources from government and mainstream business, and (4) promoting frames that prioritize the role of the market and techno-scientific solutions, which leave unchallenged the unsustainable behavior of consumer societies and the focus on economic growth. This study was the first to examine how sustainability is reported in a constructive media outlet and found that articles (1) consistently elaborated solutions, (2) described them in optimistic ways, (3) quoted various sources, and (4) developed a frame that challenged consumerism and critiqued society’s preoccupation with growth while helping to imagine a desirable sustainable future. It is thus argued that this novel, constructive approach to journalism can help move society to a sustainable future by expanding the repertoire of culturally-resonant stories to live by.
KW - Sustainability
KW - constructive journalism
KW - framing
KW - qualitative analysis
KW - UK
U2 - 10.1080/17524032.2019.1583262
DO - 10.1080/17524032.2019.1583262
M3 - Journal article
VL - 13
SP - 700
EP - 711
JO - Environmental Communication
JF - Environmental Communication
SN - 1752-4032
IS - 5
ER -