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Multidexterity: combining competing business models in transforming economies

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<mark>Journal publication date</mark>31/05/2021
<mark>Journal</mark>Management and Organization Review
Issue number2
Number of pages32
Pages (from-to)282-313
Publication StatusPublished
Early online date15/02/21
<mark>Original language</mark>English


In an attempt to respond to recent calls for better understanding the coexistence of multiple business models, we develop the concept of ‘multidexterity’— the ability to develop, nurture, and execute several distinctive BM strategies simultaneously across different levels and functions of the MNC and its host markets. To illustrate this approach, we describe a European healthcare firm entering the rapidly transforming economy of China and facing regulatory constraints and ambiguities in the application of industry standards. This situation is a generic challenge for MNCs entering rapidly transforming economies, which they help in turn to substantially alter and develop. We argue multidextrous business models are effective entry strategies for MNCs. They also help resolve two conceptual limitations in the BMI literature: (1) the problem of environmental contingencies and (2) the interrelatedness of factors at the macro, meso and micro levels. We address these problems from a practice approach. We provide some implications for the concept of multidexterity and business models, and address managerial challenges and prospects in developing multidextrous organizations.