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On Mapping a Marketing Monstrosity: Barbie, Barbara and the Reorientation of Literary Criticism

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Forthcoming

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On Mapping a Marketing Monstrosity: Barbie, Barbara and the Reorientation of Literary Criticism. / Ashman, Rachel; Brown, Stephen; Patterson, Anthony.
In: Journal of Marketing Management, 28.02.2025.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Ashman, R, Brown, S & Patterson, A 2025, 'On Mapping a Marketing Monstrosity: Barbie, Barbara and the Reorientation of Literary Criticism', Journal of Marketing Management.

APA

Ashman, R., Brown, S., & Patterson, A. (in press). On Mapping a Marketing Monstrosity: Barbie, Barbara and the Reorientation of Literary Criticism. Journal of Marketing Management.

Vancouver

Ashman R, Brown S, Patterson A. On Mapping a Marketing Monstrosity: Barbie, Barbara and the Reorientation of Literary Criticism. Journal of Marketing Management. 2025 Feb 28.

Author

Ashman, Rachel ; Brown, Stephen ; Patterson, Anthony. / On Mapping a Marketing Monstrosity : Barbie, Barbara and the Reorientation of Literary Criticism. In: Journal of Marketing Management. 2025.

Bibtex

@article{57ddf4177ced4e4e90cc40452a6512ff,
title = "On Mapping a Marketing Monstrosity: Barbie, Barbara and the Reorientation of Literary Criticism",
abstract = "{\textquoteleft}Where there{\textquoteright}s a monster, there{\textquoteright}s also a miracle{\textquoteright}, according to literary legend Neil Gaiman. With the aid of an array of Barbara Stern-sourced literary devices, this experimental article – an academic omnium gatherum – considers the miraculous monstrosity that is Mattel{\textquoteright}s Barbie doll. Accompanied by an extensive empirical study of young adult consumers, it not only maps the many and varied meanings of an adorably abominable brand but explores and evaluates some recent, arguably monstrous, developments in literary approaches to marketing scholarship.",
author = "Rachel Ashman and Stephen Brown and Anthony Patterson",
year = "2025",
month = feb,
day = "28",
language = "English",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",

}

RIS

TY - JOUR

T1 - On Mapping a Marketing Monstrosity

T2 - Barbie, Barbara and the Reorientation of Literary Criticism

AU - Ashman, Rachel

AU - Brown, Stephen

AU - Patterson, Anthony

PY - 2025/2/28

Y1 - 2025/2/28

N2 - ‘Where there’s a monster, there’s also a miracle’, according to literary legend Neil Gaiman. With the aid of an array of Barbara Stern-sourced literary devices, this experimental article – an academic omnium gatherum – considers the miraculous monstrosity that is Mattel’s Barbie doll. Accompanied by an extensive empirical study of young adult consumers, it not only maps the many and varied meanings of an adorably abominable brand but explores and evaluates some recent, arguably monstrous, developments in literary approaches to marketing scholarship.

AB - ‘Where there’s a monster, there’s also a miracle’, according to literary legend Neil Gaiman. With the aid of an array of Barbara Stern-sourced literary devices, this experimental article – an academic omnium gatherum – considers the miraculous monstrosity that is Mattel’s Barbie doll. Accompanied by an extensive empirical study of young adult consumers, it not only maps the many and varied meanings of an adorably abominable brand but explores and evaluates some recent, arguably monstrous, developments in literary approaches to marketing scholarship.

M3 - Journal article

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

ER -