Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter
}
TY - CHAP
T1 - Peppa piggy in the middle of marketers and mashup makers
T2 - A netnography of absurd animation on youtube
AU - Wilkinson, Catherine
AU - Patterson, Anthony
N1 - Copyright: Copyright 2016 Elsevier B.V., All rights reserved.
PY - 2014/1/1
Y1 - 2014/1/1
U2 - 10.4324/9780203527757
DO - 10.4324/9780203527757
M3 - Chapter
AN - SCOPUS:84955754904
SN - 9780415826761
SP - 123
EP - 140
BT - Brand Mascots
PB - Taylor and Francis
ER -