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Peppa piggy in the middle of marketers and mashup makers: A netnography of absurd animation on youtube

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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Peppa piggy in the middle of marketers and mashup makers: A netnography of absurd animation on youtube. / Wilkinson, Catherine; Patterson, Anthony.
Brand Mascots: And Other Marketing Animals. Taylor and Francis, 2014. p. 123-140.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Wilkinson, C & Patterson, A 2014, Peppa piggy in the middle of marketers and mashup makers: A netnography of absurd animation on youtube. in Brand Mascots: And Other Marketing Animals. Taylor and Francis, pp. 123-140. https://doi.org/10.4324/9780203527757

APA

Wilkinson, C., & Patterson, A. (2014). Peppa piggy in the middle of marketers and mashup makers: A netnography of absurd animation on youtube. In Brand Mascots: And Other Marketing Animals (pp. 123-140). Taylor and Francis. https://doi.org/10.4324/9780203527757

Vancouver

Wilkinson C, Patterson A. Peppa piggy in the middle of marketers and mashup makers: A netnography of absurd animation on youtube. In Brand Mascots: And Other Marketing Animals. Taylor and Francis. 2014. p. 123-140 doi: 10.4324/9780203527757

Author

Wilkinson, Catherine ; Patterson, Anthony. / Peppa piggy in the middle of marketers and mashup makers : A netnography of absurd animation on youtube. Brand Mascots: And Other Marketing Animals. Taylor and Francis, 2014. pp. 123-140

Bibtex

@inbook{a6c4c06214e140d0a868fdb1fc9082d8,
title = "Peppa piggy in the middle of marketers and mashup makers: A netnography of absurd animation on youtube",
author = "Catherine Wilkinson and Anthony Patterson",
note = "Copyright: Copyright 2016 Elsevier B.V., All rights reserved.",
year = "2014",
month = jan,
day = "1",
doi = "10.4324/9780203527757",
language = "English",
isbn = "9780415826761",
pages = "123--140",
booktitle = "Brand Mascots",
publisher = "Taylor and Francis",

}

RIS

TY - CHAP

T1 - Peppa piggy in the middle of marketers and mashup makers

T2 - A netnography of absurd animation on youtube

AU - Wilkinson, Catherine

AU - Patterson, Anthony

N1 - Copyright: Copyright 2016 Elsevier B.V., All rights reserved.

PY - 2014/1/1

Y1 - 2014/1/1

U2 - 10.4324/9780203527757

DO - 10.4324/9780203527757

M3 - Chapter

AN - SCOPUS:84955754904

SN - 9780415826761

SP - 123

EP - 140

BT - Brand Mascots

PB - Taylor and Francis

ER -