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Psycho-emotional Disability in the Marketplace

Research output: Contribution to journalJournal articlepeer-review

Published
<mark>Journal publication date</mark>1/11/2020
<mark>Journal</mark>European Journal of Marketing
Issue number11
Volume54
Number of pages21
Pages (from-to)2675-2695
Publication StatusPublished
Early online date1/06/20
<mark>Original language</mark>English

Abstract

Purpose: This study, through adoption of the psycho-emotional model of disability, aims to offer consumer research insight into how the marketplace internally oppresses and psycho-emotionally disables consumers living with impairment.

Design/methodology/approach: This paper draws insight from the interview data of a wider two-year interpretive research study investigating access barriers to marketplaces for consumers living with impairment.

Findings: The overarching contribution offers to consumer research insight into how the marketplace internally oppresses and psycho-emotionally disables consumers living with impairment. Further contributions offered by this paper: i) unearth the emotion of fear to be central to manifestations of psycho-emotional disability, ii) reveal a broader understanding of the marketplace practices, and core perpetrators, that psycho-emotionally disable consumers living with impairment, and iii) uncover psycho-emotional disability to extend beyond the context of impairment.

Originality/value: Extending current consumer research and consumer vulnerability research on disability, the empirical adoption of the psycho-emotional model of disability is a fruitful framework for extrapolating insight into marketplace practices that internally oppress and psycho-emotionally disable consumers living with impairment.

Practical implications: The insight offered into the precise marketplace practices that disable consumers living with impairment leads this paper to call for a revising of disability training within marketplace and service contexts.

Research limitations/implications: This study adopts a UK-only perspective. However, findings uncovered that the model of psycho-emotional disability has wider theoretical value to marketing and consumer research beyond the context of impairment.

Bibliographic note

This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.