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Relevance of quality logos as a marketing communication mechanism for fresh meat and their impact upon consumer choice and empowerment

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

Relevance of quality logos as a marketing communication mechanism for fresh meat and their impact upon consumer choice and empowerment. / McEachern, M; Schroder, M J A.
European Marketing Academy Conference (Glasgow) - 2003. N/A: unknown, 2003.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

McEachern, M & Schroder, MJA 2003, Relevance of quality logos as a marketing communication mechanism for fresh meat and their impact upon consumer choice and empowerment. in European Marketing Academy Conference (Glasgow) - 2003. unknown, N/A.

APA

McEachern, M., & Schroder, M. J. A. (2003). Relevance of quality logos as a marketing communication mechanism for fresh meat and their impact upon consumer choice and empowerment. In European Marketing Academy Conference (Glasgow) - 2003 unknown.

Vancouver

McEachern M, Schroder MJA. Relevance of quality logos as a marketing communication mechanism for fresh meat and their impact upon consumer choice and empowerment. In European Marketing Academy Conference (Glasgow) - 2003. N/A: unknown. 2003

Author

McEachern, M ; Schroder, M J A. / Relevance of quality logos as a marketing communication mechanism for fresh meat and their impact upon consumer choice and empowerment. European Marketing Academy Conference (Glasgow) - 2003. N/A : unknown, 2003.

Bibtex

@inproceedings{62859b44098c4e57bdc4e63d0dc7e11c,
title = "Relevance of quality logos as a marketing communication mechanism for fresh meat and their impact upon consumer choice and empowerment",
author = "M McEachern and Schroder, {M J A}",
year = "2003",
language = "English",
booktitle = "European Marketing Academy Conference (Glasgow) - 2003",
publisher = "unknown",

}

RIS

TY - GEN

T1 - Relevance of quality logos as a marketing communication mechanism for fresh meat and their impact upon consumer choice and empowerment

AU - McEachern, M

AU - Schroder, M J A

PY - 2003

Y1 - 2003

M3 - Conference contribution/Paper

BT - European Marketing Academy Conference (Glasgow) - 2003

PB - unknown

CY - N/A

ER -