Rethinking marginality in new queer television is a self-reflection on how this Special Issue of Queer Studies in Media & Popular Culture took form. Throughout this editorial, we examine trends in current queer theory and reflect on the changes occurring in both the depictions of queer representations and the dissemination of television itself. We conclude by offering a survey into the variety of television that is covered by the issue, from Pose and Vida to Killing Eve, Hollywood, Broad City, Star Trek, She-Ra and BoJack Horseman. There is a broad variety of demographics and genre that further demonstrate the importance of this issue.