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  1. Published

    Asia’s materialists: Reconciling collectivism and materialism

    Awanis, S., Schlegelmilch, B. B. & Cui, C. C., 10/2017, In: Journal of International Business Studies. 48, 8, p. 964-991 28 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Dynamic view of consumer vulnerability: a contextual analysis of credit card debt among the youth market

    Awanis, S. & Cui, C., 2012.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  3. Published

    Commentary on “Salient Cultural Identities and Brand Valuation.”

    Awanis, S., 31/12/2018, In: Journal of Management and Training for Industries. 5, 3, p. 82-85 4 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    An ethical appraisal of credit card marketing strategy: measure and antecedent explorations of consumer vulnerability to credit-card debt

    Awanis, S. & Cui, C., 2011.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  5. Published

    Susceptibility to Credit Card Effects and Revolving Credit Card Holders: A Multi-Country Evaluation on British, Singaporean and Malaysian Youth Markets

    Awanis, S. & Cui, C. C., 2/12/2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Campbell, C. & Ma, J. (eds.). Cham: Springer, p. 806-809 4 p. Chapter 194. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  6. Published

    A structural equation modelling of credit card debt among the youth market

    Awanis, S., 27/08/2012.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  7. Published

    Automation in Credit Card Repayment

    Awanis, S., 2017.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  8. Published

    Help Me, I Can’t Pay!’ Credit Card Targeting, Young Consumers and Protectionist Policy: A Case Study

    Awanis, S., 22/04/2016, Consumer Behaviour: A European Perspective. Solomon, M. R., Bamossy, G. J., Askegaard, S. T. & Hogg, M. K. (eds.). 6th ed. ed. Pearson

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Other chapter contribution

  9. Published

    Automation in Credit Card Repayment: A Friend or a Foe? An Abstract

    Awanis, S. & Daryanto, A., 6/12/2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Krey, N. & Rossi, P. (eds.). London: Springer Nature, Vol. 1. p. 153 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  10. Published

    Ethical Appraisal of Credit-Card Marketing Strategy: Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt

    Awanis, S., 2017, The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress. Campbell, C. L. (ed.). Cham: Springer International Publishing, p. 348-357 10 p. Chapter 98. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

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