Awanis, S. &
Cui, C. C.,
21/10/2015,
Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference. Plangger, K. (ed.). Cham:
Springer,
p. 61-64 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)).
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review