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The partnering imperative: Making business partnerships work

Research output: Book/Report/ProceedingsBook

Published
Publication date2003
Place of PublicationChichester
PublisherJohn Wiley
Number of pages166
ISBN (electronic)0470865008
ISBN (print)0470851597, 9780470851593
<mark>Original language</mark>English

Abstract

There is no shortage of strategic reasons for taking partnering seriously in today's converging and colliding marketplace. However, there is certainly a lack of credible explanations as to why so many fail. This book provides the ingredients for successful business partnerships. It identifies the value that effective business partnerships can generate, the reasons why so many run into difficulties, and the imperatives for leaders who want to make partnering work in a globalized, digital world.