Research output: Book/Report/Proceedings › Book
Research output: Book/Report/Proceedings › Book
}
TY - BOOK
T1 - The partnering imperative
T2 - Making business partnerships work
AU - Deering, A
AU - Murphy, Anne
PY - 2003
Y1 - 2003
N2 - There is no shortage of strategic reasons for taking partnering seriously in today's converging and colliding marketplace. However, there is certainly a lack of credible explanations as to why so many fail. This book provides the ingredients for successful business partnerships. It identifies the value that effective business partnerships can generate, the reasons why so many run into difficulties, and the imperatives for leaders who want to make partnering work in a globalized, digital world.
AB - There is no shortage of strategic reasons for taking partnering seriously in today's converging and colliding marketplace. However, there is certainly a lack of credible explanations as to why so many fail. This book provides the ingredients for successful business partnerships. It identifies the value that effective business partnerships can generate, the reasons why so many run into difficulties, and the imperatives for leaders who want to make partnering work in a globalized, digital world.
M3 - Book
SN - 0470851597
SN - 9780470851593
BT - The partnering imperative
PB - John Wiley
CY - Chichester
ER -