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Using OODA Loops to Build Sustainable Practice into Business Education

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

Publication date7/04/2024
Host publicationSustainability in Business Education, Research and Practices
EditorsTony Wall, Lais Viera Trevisan, Walter Leal Filho, Adam Shore
Place of PublicationCham
Number of pages13
ISBN (electronic)9783031559969
ISBN (print)9783031559952, 9783031559983
<mark>Original language</mark>English

Publication series

NameWorld Sustainability Series
ISSN (Print)2199-7373
ISSN (electronic)2199-7381


The concept of ‘reflective practice’ has many applications in business education, research and practice. However, the theories that underpin this concept are arguably dated and not suited to the uncertainties of the modern world. This chapter explores ways we might use John Boyd’s OODA loop theory to rethink reflective practice and put sustainability at the heart of an inclusive, forward-thinking curriculum.