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What You're Getting Wrong About Customer Journeys

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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What You're Getting Wrong About Customer Journeys. / Gopaldas, Ahir; Siebert, Anton.
In: Harvard Business Review, Vol. 100, No. 4, 01.07.2022, p. 92-99.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Gopaldas, A & Siebert, A 2022, 'What You're Getting Wrong About Customer Journeys', Harvard Business Review, vol. 100, no. 4, pp. 92-99. <https://hbr.org/2022/07/what-youre-getting-wrong-about-customer-journeys>

APA

Gopaldas, A., & Siebert, A. (2022). What You're Getting Wrong About Customer Journeys. Harvard Business Review, 100(4), 92-99. https://hbr.org/2022/07/what-youre-getting-wrong-about-customer-journeys

Vancouver

Gopaldas A, Siebert A. What You're Getting Wrong About Customer Journeys. Harvard Business Review. 2022 Jul 1;100(4):92-99.

Author

Gopaldas, Ahir ; Siebert, Anton. / What You're Getting Wrong About Customer Journeys. In: Harvard Business Review. 2022 ; Vol. 100, No. 4. pp. 92-99.

Bibtex

@article{0a7526de130340cba4050ca18aa76ac6,
title = "What You're Getting Wrong About Customer Journeys",
author = "Ahir Gopaldas and Anton Siebert",
year = "2022",
month = jul,
day = "1",
language = "English",
volume = "100",
pages = "92--99",
journal = "Harvard Business Review",
issn = "0017-8012",
publisher = "Harvard Business School Publishing",
number = "4",

}

RIS

TY - JOUR

T1 - What You're Getting Wrong About Customer Journeys

AU - Gopaldas, Ahir

AU - Siebert, Anton

PY - 2022/7/1

Y1 - 2022/7/1

M3 - Journal article

VL - 100

SP - 92

EP - 99

JO - Harvard Business Review

JF - Harvard Business Review

SN - 0017-8012

IS - 4

ER -