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Workload control and the OM-marketing link in MTO companies: Successful implementation in practice

Research output: Contribution to conference - Without ISBN/ISSN Conference paper

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Workload control and the OM-marketing link in MTO companies: Successful implementation in practice. / Hendry, Linda; Stevenson, Mark; Huang, Yuan.

2011. Paper presented at POMS Conference, Vancouver, Canada.

Research output: Contribution to conference - Without ISBN/ISSN Conference paper

Harvard

Hendry, L, Stevenson, M & Huang, Y 2011, 'Workload control and the OM-marketing link in MTO companies: Successful implementation in practice', Paper presented at POMS Conference, Vancouver, Canada, 7/05/10.

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Bibtex

@conference{7299e0842a3e45f4a53597ed72381244,
title = "Workload control and the OM-marketing link in MTO companies: Successful implementation in practice",
author = "Linda Hendry and Mark Stevenson and Yuan Huang",
year = "2011",
language = "English",
note = "POMS Conference ; Conference date: 07-05-2010",

}

RIS

TY - CONF

T1 - Workload control and the OM-marketing link in MTO companies: Successful implementation in practice

AU - Hendry, Linda

AU - Stevenson, Mark

AU - Huang, Yuan

PY - 2011

Y1 - 2011

M3 - Conference paper

T2 - POMS Conference

Y2 - 7 May 2010

ER -