Each year, British consumers spend millions of pounds on Halloween, with much of the money being spent on confectionery, decorations, and costumes. Night-time businesses and services benefit tremendously from Halloween festivities also with various club events, parties, and themed occasions scheduled in major cities.
The roundtable discussion will be chaired by Dr James Cronin (MKTG404 Brand Management course convenor), and will centre on the intersection of pseudo-paganism, consumerism, and popular culture in contemporary Halloween celebrations. The discussion will explore the origins of Halloween, the integration of mythologies, rituals, and urban legends with marketplace ideology, and consumer behaviour. The session is intended to be casual, participative, and friendly. Audience participation is absolutely welcome so please do join and share your own stories and opinions of Halloween!