The aim of the Pentland Centre is to create provocative research and outreach on sustainability in business and create tangible real-world impact — this is not an ivory-tower initiative.  

The Centre aims to:

• Enable the synthesis of insights from diverse academic disciplines, as well as from the commercial world.
• Create a more up-to-date definition of "corporate responsibility", to keep pace with emerging global trends, challenges and opportunities for businesses.
• Help business to explore the potential for new and adapted business models.
• Work with other initiatives that are exploring macro trends.

We aim to explore implications for product, environmental management, ethics and community building.

As well as producing reports, pamphlets, media releases, online materials and articles in scholarly and academic journals,  we will carry out action research in business. There will also be events, workshops and projects to allow academics and business leaders to share and develop new ideas. Some events will be open to all.

In addition, there will be a lecture series and an annual Pentland Lecture on Sustainability.