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Dr Chih-Ling Liu

Senior Lecturer

  1. Journal article
  2. Published

    Strategy narratives and wellbeing challenges: the role of everyday self-presentation

    Liu, C.-L., Keeling, D. & Hogg, M., 01/2016, In: Journal of Business Research. 69, 1, p. 234-243 10 p.

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  3. Published

    Why does animosity negatively affect product attitudes? considering the role of anticipated future regret

    Daryanto, A., Salciuviene, L. & Liu, C.-L., 15/12/2015, In: Advances in Consumer Research. 43

    Research output: Contribution to Journal/MagazineJournal articlepeer-review

  4. Poster
  5. Published

    Avatars, Consumers and Possession in Online Gaming

    Hu, F., Zhao, X. & Liu, C.-L., 12/10/2018.

    Research output: Contribution to conference - Without ISBN/ISSN Posterpeer-review

  6. Conference paper
  7. Forthcoming

    Older first-time mothers’ identity reconstruction: How felt tensions among the past, present, and future selves motivate consumption pursuits?

    Karanika, K., Liu, C.-L. & Hogg, M., 1/03/2023, (Accepted/In press).

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  8. Published

    Born to give: the dark side of obligated giving

    Liu, C.-L., 6/07/2021.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  9. Published

    Application of mixed methods by consumer marketing practitioners: lessons for the academy?

    McGoldrick, P. & Liu, C.-L., 20/05/2016.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  10. Published
  11. Published

    Conceptualizing and examining the process of consumers’ choice of goal-pursuits

    Liu, C.-L., Keeling, D. & Hogg, M., 2015.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  12. Published

    Strategies for managing the relational self: the case of women’s consumption of cosmetics

    Liu, C.-L., Keeling, D. I. & Hogg, M., 2013.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paper

  13. Published

    Trajectories of the self: a phenomenological study of women’s changing faces reflected in cosmetics consumption

    Liu, C.-L., Keeling, D. I. & Hogg, M., 2012, p. 875-876. 2 p.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

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