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Research

Dr Chih-Ling Liu

Senior Lecturer

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  1. Journal article
  2. Published

    Using attachment theory to illuminate consumers’ tensions between their sense of self and goal-pursuits in relationships

    Liu, C-L. & Hogg, M. K., 11/2018, In: Journal of Business Research. 92, p. 197-209 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Strategy narratives and wellbeing challenges: the role of everyday self-presentation

    Liu, C-L., Keeling, D. & Hogg, M., 01/2016, In: Journal of Business Research. 69, 1, p. 234-243 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Why does animosity negatively affect product attitudes? considering the role of anticipated future regret

    Daryanto, A., Salciuviene, L. & Liu, C-L., 15/12/2015, In: Advances in Consumer Research. 43

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Poster
  6. Published

    Avatars, Consumers and Possession in Online Gaming

    Hu, F., Zhao, X. & Liu, C-L., 12/10/2018.

    Research output: Contribution to conference - Without ISBN/ISSN › Poster › peer-review

  7. Conference paper
  8. Forthcoming

    Older first-time mothers’ identity reconstruction: How felt tensions among the past, present, and future selves motivate consumption pursuits?

    Karanika, K., Liu, C-L. & Hogg, M., 1/03/2023, (Accepted/In press).

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  9. Published

    Born to give: the dark side of obligated giving

    Liu, C-L., 6/07/2021.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  10. Published

    Application of mixed methods by consumer marketing practitioners: lessons for the academy?

    McGoldrick, P. & Liu, C-L., 20/05/2016.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  11. Published

    Internal strategy narratives and external selves: the case of self-adornment in the management of personal well-being challenges in social relationships

    Liu, C-L., Keeling, D. & Hogg, M., 2015.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  12. Published

    Conceptualizing and examining the process of consumers’ choice of goal-pursuits

    Liu, C-L., Keeling, D. & Hogg, M., 2015.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  13. Published

    Strategies for managing the relational self: the case of women’s consumption of cosmetics

    Liu, C-L., Keeling, D. I. & Hogg, M., 2013.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

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