Home > Research > Researchers > Dr Sena Ozdemir > Publications

Research

Dr Sena Ozdemir

Senior Lecturer in Marketing

1 - 18 out of 18Page size: 100
RSS feed of this list
  1. 2025
  2. Published

    Do Brands Boost the Impact of Patents on Innovation Performance Among Innovation Collaborators? Evidence from the UK

    Sena, V., Karim, S. & Ozdemir, S., 31/05/2025, In: Industrial Marketing Management. 127, p. 74-87 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. 2024
  4. Published

    Customer Analytics and New Product Performance: The Role of Contingencies

    Ozdemir, S., Wang, Y., Gupta, S., Sena, V., Zhang, S. & Zhang, M., 30/04/2024, In: Technological Forecasting and Social Change. 201, 123225.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. 2023
  6. Published

    Stakeholder Diversity and Collaborative Innovation: Integrating the Resource-Based View with Stakeholder Theory

    Ozdemir, S., Fernandez de Arroyabe, J. C., Sena, V. & Gupta, S., 30/09/2023, In: Journal of Business Research. 164, 113955.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Are Reshoring Decisions Influenced by External Stakeholders and Country-Level Environmental Regulation?

    Sena, V., Kanungo, R., Ozdemir, S., Yannopoulou, N. & Patel, P., 31/07/2023, In: British Journal of Management. 34, 3, p. 1184-1214 31 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Global supply chains risks and COVID-19: Supply chain structure as a mitigating strategy for Small and Medium-Sized Enterprises

    Gürbüz, M. Ç., Yurt, O., Ozdemir, S., Sena, V. & Yu, W., 31/01/2023, In: Journal of Business Research. 155, B, 113407.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. 2021
  10. Published

    Message Framing in P2P Lending Relationships

    Huang, J., Sena, V., Li, J. & Ozdemir, S., 1/11/2021, In: Journal of Business Research. 122, p. 761-773 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    Big Data and SMEs

    Sena, V. & Ozdemir, S., 4/09/2021, Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises. Pedersen, C. L., Lindgreen, A., Ritter, T. & Ringberg, T. (eds.). Cheltenham: Edward Elgar

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  12. Published

    Inter-organizational collaborations for social innovation and social value creation: Towards the development of new research agenda and theoretical perspectives

    Ozdemir, S. & Gupta, S., 31/08/2021, In: Industrial Marketing Management. 97, p. 134-144 11 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

  13. Published

    Corporate Branding and Value Creation for Initiating and Managing Relationships in B2B Markets

    Ozdemir, S., Gupta, S., Foroudi, P., Wright, L. T. & Eng, T.-Y., 1/01/2021, In: Qualitative Market Research: An International Journal. 23, 4, p. 627-661 35 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  14. 2020
  15. Published

    International Social Entrepreneurship and Social Value Creation in Cause-Related Marketing through Personal Relationships and Accountability

    Eng, T.-Y., Ozdemir, S., Gupta, S. & Kanungo, R., 1/11/2020, In: International Marketing Review. 37, 5, p. 945-976 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  16. Published

    Vertical stakeholder collaborations for firm innovativeness in new product development: The moderating roles of legal bonds and operational linkages

    Ozdemir, S., Kandemir, D., Eng, T. Y. & Gupta, S., 1/10/2020, In: Journal of Business Research. 119, p. 172-184 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  17. Published

    The effects of trust and peer influence on corporate brand: Consumer relationships and consumer loyalty

    Ozdemir, S., Zhang, S., Gupta, S. & Bebek, G., 1/09/2020, In: Journal of Business Research. 117, p. 791-805 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  18. Published

    Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital?

    Sena, V. & Ozdemir, S., 1/04/2020, In: Industrial Marketing Management. 86, p. 77-89 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  19. 2019
  20. Published

    Innovation in Sustainability Initiatives through Reverse Channels

    Gupta, S., Czinkota, M. & Ozdemir, S., 2/10/2019, In: Journal of Business-to-Business Marketing. 26, 3-4, p. 233-243 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  21. Published

    Leveraging Big Data Analytics to Improve Quality of Care in Healthcare Organizations: A Configurational Perspective

    Wang, Y., Kung, L. A., Gupta, S. & Ozdemir, S., 1/04/2019, In: British Journal of Management. 30, 2, p. 362-388 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  22. 2017
  23. Published

    The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms

    Ozdemir, S., Kandemir, D. & Eng, T. Y., 1/07/2017, In: Industrial Marketing Management. 64, p. 25-35 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  24. 2016
  25. Published

    Brand origin and country of production congruity: Evidence from the UK and China

    Eng, T. Y., Ozdemir, S. & Michelson, G., 1/12/2016, In: Journal of Business Research. 69, 12, p. 5703-5711 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  26. 2014
  27. Published

    International R&D partnerships and intrafirm R&D–marketing–production integration of manufacturing firms in emerging economies

    Eng, T.-Y. & Ozdemir, S., 2014, In: Industrial Marketing Management. 43, 1, p. 32-44 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

Back to top