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Research

Dr Sena Ozdemir

Senior Lecturer in Marketing

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  1. 2020
  2. Forthcoming

    Corporate Branding and Value Creation for Initiating and Managing Relationships in B2B Markets

    Ozdemir, S., Gupta, S., Foroudi, P., Wright, L. T. & Eng, T-Y., 19/03/2020, (Accepted/In press) In : Qualitative Market Research: An International Journal.

    Research output: Contribution to journal › Journal article

  3. Forthcoming

    The effects of trust and peer influence on corporate brand: Consumer relationships and consumer loyalty

    Ozdemir, S., Zhang, S., Gupta, S. & Bebek, G., 21/02/2020, (Accepted/In press) In : Journal of Business Research.

    Research output: Contribution to journal › Journal article

  4. 2019
  5. Published

    Innovation in Sustainability Initiatives through Reverse Channels

    Gupta, S., Czinkota, M. & Ozdemir, S., 2/10/2019, In : Journal of Business-to-Business Marketing. 26, 3-4, p. 233-243 11 p.

    Research output: Contribution to journal › Journal article

  6. E-pub ahead of print

    Vertical stakeholder collaborations for firm innovativeness in new product development: The moderating roles of legal bonds and operational linkages

    Ozdemir, S., Kandemir, D., Eng, T. Y. & Gupta, S., 20/08/2019, In : Journal of Business Research.

    Research output: Contribution to journal › Journal article

  7. E-pub ahead of print

    Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital?

    Sena, V. & Ozdemir, S., 6/06/2019, In : Industrial Marketing Management.

    Research output: Contribution to journal › Journal article

  8. Published

    Leveraging Big Data Analytics to Improve Quality of Care in Healthcare Organizations: A Configurational Perspective

    Wang, Y., Kung, L. A., Gupta, S. & Ozdemir, S., 1/04/2019, In : British Journal of Management. 30, 2, p. 362-388 27 p.

    Research output: Contribution to journal › Journal article

  9. 2017
  10. Published

    The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms

    Ozdemir, S., Kandemir, D. & Eng, T. Y., 1/07/2017, In : Industrial Marketing Management. 64, p. 25-35 11 p.

    Research output: Contribution to journal › Journal article

  11. 2016
  12. Published

    Brand origin and country of production congruity: Evidence from the UK and China

    Eng, T. Y., Ozdemir, S. & Michelson, G., 1/12/2016, In : Journal of Business Research. 69, 12, p. 5703-5711 9 p.

    Research output: Contribution to journal › Journal article

  13. 2014
  14. Published

    International R&D partnerships and intrafirm R&D–marketing–production integration of manufacturing firms in emerging economies

    Eng, T-Y. & Ozdemir, S., 2014, In : Industrial Marketing Management. 43, 1, p. 32-44 13 p.

    Research output: Contribution to journal › Journal article

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