After gaining a MSc degree in Organisational and Social Psychology from London School of Economics and Political Science, London, UK, Tatiana pursued PhD in Strategic Management at Cass Business School, London, UK. Prior to pursuing academic career she worked in management consulting.

Tatiana’s research interests fall into two major areas. Firstly, she is interested in the social construction of business models, particularly, how new business models emerge as market categories. She studies this phenomenon in the context of sharing economy. Secondly, she is interested in business models as tools in strategy and particularly the role they play in strategic cognition.