Dr Tatiana Dia is a Lecturer in Strategic Management

Current Research

Tatiana’s research interests fall into three major areas. Firstly, she is interested in the social construction of business models, particularly, how new business models emerge as market categories. She studies this phenomenon in the context of sharing economy. Secondly, she is interested strategy tools and the role they play in strategic cognition. She brings in insights from psychology and cognitive sciences to conduct experimental research on strategic cognition. Finally, Tatiana is interested in how ontological orientations relate to relevance of research for practice.

Current Teaching 

ENSI301 Essentials Strategic Management 

MNGT220 Fundamentals of Strategic Management

ENSI322 Business Model Innovation 

ENSI572 Strategy Summit