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Research

Professor Anthony Patterson

Professor of Marketing

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  1. Conference paper
  2. Published

    On Managing Dartainment Responsibly: A hauntological critique of marketised deathscapes

    James, S., Cronin, J. & Patterson, A., 10/11/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  3. Published

    'Who got the assist' - Fantasy Football and a New Age of Football Fandom

    O'Leary, K., Cronin, J. & Patterson, A., 5/07/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  4. Published

    Fantasy Football and semio-capitalism: The hyperstitional dynamics of consumer escapism

    O'Leary, K., Cronin, J. & Patterson, A., 10/06/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  5. Forthcoming

    Bewitching the Blob: A Hauntology of Witches in the Marketplace

    James, S., Cronin, J. & Patterson, A., 6/04/2022, (Accepted/In press).

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  6. Conference contribution/Paper
  7. Published

    Tracing non-consumption through space and time: A historical analysis of how spatial temporal politics of practices restrain contemporary sustainable consumption

    Scheurenbrand, K., Parsons, E. & Patterson, A., 2019, Research in Consumer Culture Theory. G., P., J., F. & A.J., E. (eds.). Leicester, Vol. 3. p. 78-79

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  8. Chapter
  9. Published

    Dante Leave Homer Without It: On Epics, Umbras and Authorpreneurs

    Brown, S. & Patterson, A., 31/07/2020, Handbook of Entrepreneurship and Marketing. Fillis, I. & Telford, N. (eds.). Cheltenham: Edward Elgar Publishing, p. 17-33 17 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  10. Published

    Let it all fall down: Delighting in anti-heroes, alternative heritage and ruination

    Patterson, A., 15/11/2018, Cultural Heritage. Campelo, A., Reynolds, L., Lindgreen, A. & Beverland, M. (eds.). Routledge, 8 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  11. Peppa piggy in the middle of marketers and mashup makers: A netnography of absurd animation on youtube

    Wilkinson, C. & Patterson, A., 1/01/2014, Brand Mascots: And Other Marketing Animals. Taylor and Francis, p. 123-140 18 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  12. Published

    Digital youth, mobile phones and text messaging: Assessing the profound impact of a technological afterthought

    Patterson, A., 7/05/2013, The Routledge Companion to Digital Consumption. Belk, R. W. & Llamas, R. (eds.). London: Routledge, p. 83-92 10 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  13. Published

    Extreme cultural and marketing makeover: Liverpool home edition

    Patterson, A., 2010, Marketing the Arts: A Fresh Approach. Kerrigan, F. (ed.). Taylor & Francis, 17 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

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