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Research

Professor Anthony Patterson

Professor of Marketing

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  1. 2022
  2. Published

    Fantasy Football and semio-capitalism: The hyperstitional dynamics of consumer escapism

    O'Leary, K., Cronin, J. & Patterson, A., 10/06/2022.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  3. Forthcoming

    Bewitching the Blob: A Hauntology of Witches in the Marketplace

    James, S., Cronin, J. & Patterson, A., 6/04/2022, (Accepted/In press).

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  4. 2021
  5. Published

    Netnography and Design Thinking: Development and Illustration in the Vegan Food Industry

    Ashman, R., Patterson, A. & Kozinets, R., 30/09/2021, In: European Journal of Marketing. 55, 9, p. 2491-2514 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    The Unnaturalness of Natural Burials: Dispossessing the Dispossessed

    Balonier, A.-K., Parsons, E. & Patterson, A., 29/09/2021, The Materiality and Spatiality of Death, Burial and Commemoration. Klaus Streb, C. & Kolnberger, T. (eds.). London: Routledge

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  7. E-pub ahead of print

    Me-search? Search Me! A New Twist in the Tale of Introspection

    Brown, S. & Patterson, A., 29/06/2021, (E-pub ahead of print) In: Journal of Marketing Management.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Raising the dead: on brands that go bump in the night

    Brown, S., Patterson, A. & Ashman, R., 30/04/2021, In: Journal of Marketing Management. 37, 5-6, p. 417-436 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Replaced by a Robot: Service Implications in the Age of the Machine

    McLeay, F., Yoganathan, V., Osburg, V. S. & Patterson, A., 1/02/2021, In: Journal of Service Research. 24, 1, p. 104-121 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. 2020
  11. Published

    Getting up close and personal with influencers: reflecting on the intimacy of netnography

    Patterson, A. & Ashman, R., 30/12/2020, Netnography Unlimited: Understanding Technoculture using Qualitative Social Media Research. Kozinets, R. & Rossella, G. (eds.). Routledge, p. 241-248 8 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  12. Published

    Dante Leave Homer Without It: On Epics, Umbras and Authorpreneurs

    Brown, S. & Patterson, A., 31/07/2020, Handbook of Entrepreneurship and Marketing. Fillis, I. & Telford, N. (eds.). Cheltenham: Edward Elgar Publishing, p. 17-33 17 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  13. 2019
  14. Published

    The allure of celebrities: unpacking their polysemic consumer appeal

    Wolfeil, M., Patterson, A. & Gould, S., 7/10/2019, In: European Journal of Marketing. 53, 10, p. 2025-2053 29 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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